Business Sense (UK) Ltd wanted a complete website design from scratch. they had a tight deadline and budget but also wanted something that would identify the company as a sleek and professional service suitable for both the UK and International market.

With a specialism around the Health and Education sector, looking at the NHS was an obvious starting point in terms of design layout and 'look & feel' as this would help users to identify Business Sense in this market sector. It was also important to have the ability to print the information on the website, as their market research had identified that a large number of potential users would want a hard copy of the information to keep on file.